nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; The reasons why people are addicted to pursuing famous brands commonly attributes to its delicate making and designs. But this is not always the case, because it is hard to explain why a T-shirt with deliberate holes produced by an unknown factory is much cheaper than the one with a ldquo;Balmainrdquo; logo of the same design.

nbsp;nbsp;nbsp;nbsp;nbsp; It is widely recognized that Japanese are into top brands and know much about them to the greatest extent. In their opinions, having a famous brand is just like wearing a kingrsquo;s golden coat. Yoji Yamamato, who is a well-known clothes designer in Japan, once said, ldquo;Brand is your helmet and armor to protect you from being harmed by the external world. rdquo; Whatrsquo;s more, as a matter of fact, the psychological value brought by a historic brand further outgoes its material value. Therefore, only when you get better knowledge of the stories or histories of the brands, are you able to sense what do the commodities like.

nbsp;nbsp;nbsp;nbsp;nbsp; There is no doubt that every mature brand has its unique brand image. Peoplersquo;s choosing brands is equal to their choosing social circles as well as their outside images. What you wear tells others who you are even if you donrsquo;t say a single word. Now, take Dior as an example. The time when John Galliano took charge of this brand, Dior was a middle-aged woman in French ladiesrsquo; eyes. In the hope of transverse this situation, John got an inspiration from Nicole Kidman, who was the protagonist of the film Eyes Wide Shut, and then redefined Diorrsquo;s women with a chains of erotic ads. Finally, he made it: consumers began to associate Dior with the quality of fascination.

nbsp;nbsp;nbsp;nbsp;nbsp; The key to make a name for a brand is to let its products represent a group of people. It took Louis Vuitton almost two years to promulgate ads about its nuclear values, not for the purpose of selling products, but for informing a certain group of consumers of productsrsquo; intimation.

nbsp;nbsp;nbsp;nbsp;nbsp; Additionally, luxuries are usually durable, passport of social activities and indication of tastes or courage.

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